+ Optimization Service Details
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| Website
Traffic Analytics / ROI Tracking |
| Pay
For Performance Monthly Maintenance |
| Monthly
post-optimization ranking reports |
+ Link Popularity
Research
Links in your website is one of the important elements of Search
Engine Optimization. The more links a website has, the more important
it is, and the higher its ranking. Link popularity is all about
how many links you have, and how you can get more.
Links to your site tell the search engines how important your
site is. Search Engines assume that if it is important enough
for a lot of other sites to link to, it is important enough for
them to display at the top of the rankings. Links are the single
most important factor in ranking. Generally speaking, the more
links you have to your site from other sites, the better is ranking
of your website.
Are some links better than others: Yes
certainly!
· Come from relevant sites (sites which use the same keywords)
· Come from important sites (which have a high ranking)
· Include your keyword as part of the visible link text
· Include varying link text (not the same link text each
time)
· Come from a page that links to few other sites
When a search engine locates a link, which satisfies most or all
of these conditions, it considers the website to be a credible
and important because others in the same field/industry are linking
it.
How to get lots of Links to a web site:
There are many possible ways to generate links. Some are dubious
(like auto-generation software, and sites set up by webmasters
simply to host links to their other sites).
Legitimate Links:
• Add your site to Search Engines and Directories
(and other free directories)
• Check where your competitors' links are coming from
• Write and submit articles for Internet publication
- Article PR
• Swap links
• Collaborator websites
• Pay for links
The best way to get lots of links to
a web site: Newsletter or Article PR of company web site
is helpful that lets other webmasters publish them for free in
exchange for a link in the byline. With article PR, you don't
have to pay for the link; it is about determining the content
of the page containing the link, the link text, and the link is
more or less permanent. A single article can be reprinted hundreds
of times, and each time is another link back to your site!
+ High Ranking:
You cannot pay a search engine in return for a high ranking in
the natural results. You can only get a high ranking if your content
is seen as relevant by the search engines. Search engines identify
relevant content for their search results by sending out 'spiders'
or ‘robots’, which 'crawl' (analyze) your site and
'index' (record) its details. Complex algorithms are then employed
to determine whether your site is useful and should be included
in the search engine's search results.
The biggest concern for search engine companies like Google and
Yahoo is finding content that will bring them more traffic to
a web site. In other words, their results must be relevant. Relevant
results makes for a good search engine; irrelevant results makes
for a short-lived search engine.
Step 1 – We use the right words on your website.
Step 2 - Get lots of relevant sites to link to your web site.
Step 3 – we use the right words in those links.
Step 4 – we develop lots of content on your site & add
more regularly.
Most search engines these days’ return two types of results
whenever you click Search:
Natural/Organic Search –
This is 'real' search result. The results that most users are
looking for and which take up most of the window. For most searches,
the search engine displays a long list of links to sites with
content, which is related to the word you searched for. These
results are ranked according to how relevant and important they
are.
Paid Search – this is pure
advertising. This is how the search engines make their money.
Advertisers pay the search engines to display their ad whenever
someone searches for a word, which is related to their product
or service. These ads look similar to the natural search results,
but are normally labeled "Sponsored Links", and normally
take up a smaller portion of the window.
How Long Does It Take to Get a High
Search Engine Ranking: No specified time! It requires spending
time generating links. It needs to keep doing till the high rank
is achieved. Even then, we still need to dedicate some ongoing
time to the task; otherwise your ranking will drop.
+ Keyword Research Analysis:
The first thing you need to do when to begin chasing a good search
engine ranking is to deciding which words to rank well for. This
is called performing a keyword analysis. Keyword analysis involves
a bit of research and a good knowledge of web site (your business)
and the benefits you offer your customers.
Web Content Keyword Optimization (link
to Web content optimization’s WCKO)
Web Content Keyword Optimization Checklist:
There are four procedures followed to keyword optimization:
• Research/selection
• Density
• Prominence
• Stemming/Variation
Keyword Research and Selection
Search Engine Optimization Company needs to identify keywords
searched on by your target audience.
There are two big pitfalls to avoid:
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"Negative keywords" that look relevant
but are not really searched on by your target market/customers.
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Impossibly competitive keywords that you have no realistic
chance of ranking high for them. How to know if a keyword
is impossibly competitive? One rough measure is to look at
the PageRank of the webpages currently ranking in the top
three for that keyword. If the PageRank of those pages is
much higher than the PageRank your site will likely have in
the future, you will probably never outrank those pages. |
A pay-per-click campaign with Google Adwords
or Yahoo! Search Marketing will help to find which keywords your
target audience really searches on.
Keyword Density
Keywords appear in the content the right number of times for search
engines to recognize the page as relevant, but should not be like
keyword stuffing. The longer the content, the more times the keyword
should appear.
Keyword Prominence
Keywords appear in just the right positions within your web pages
for search engines to recognize them as relevant. The page title,
headings, and first lines of the page are often considered the
most prominent positions.
Keyword Stemming/Keyword Variation
Using variations of the keyword will help ensure web pages appear
relevant to the next generation of more sophisticated search engine
algorithms.
Variations of popular keywords help your site appear for the "non-standard"
searches on variations of the keyword.
For many people, the SEO side of content feels like a debatable
point. It needs to create content for your visitors even if no
search engine spider ever notices. But there is a case to be made
that an extra page of content is good not just for visitors but
search engine spiders, too. Every website budget, both of money
and time, is finite. If you are ever choosing whether to invest
in another link to please search engines or another page of content
to please your visitors, don't forget: search engines still like
content, too.
Web content affects search engine rankings in
the following ways:
1. Inbound links
2. Website mass/ Web Content Mass
3. Keyword optimization
Web Content and Inbound Links
Inbound links are the number-one factor in getting search engine
rankings. They also yield plenty of traffic on their own. The
content really plays a significant role in getting links in the
first place. Good content make potential link partners more comfortable
with linking to your web site. Good content gives other webmasters
(and particularly bloggers) a reason to link to your site spontaneously
without being asked.
